World's Highest-Paid Golfers 2024: How Rahm and Scheffler Broke the $100M Barrier ๐ฐ๐๏ธ

Discover how Jon Rahm and Scottie Scheffler joined golf's elite $100M club in 2024. Explore the lucrative world of professional golf earnings, LIV Golf's impact, and how top players maximize their income through tournaments, endorsements, and business ventures.
The New Era of Golf's $100 Million Men ๐ต
In an unprecedented year for professional golf earnings, both Jon Rahm and Scottie Scheffler have shattered financial records by each surpassing $100 million in total earnings for 2024. This remarkable milestone not only highlights the astronomical growth in golf's prize purses but also signals a transformative shift in how elite golfers generate wealth in today's fragmented golf landscape.
Just a decade ago, reaching $100 million in career earnings was considered nearly impossible for all but the greatest players who sustained excellence over decades. Now, with the emergence of LIV Golf's massive contracts and the PGA Tour's enhanced purses in response, we're witnessing individual golfers crossing this threshold in a single calendar year.
What does this financial revolution mean for professional golf? How are Rahm and Scheffler amassing such staggering wealth? And who else is joining them in golf's ultra-exclusive high-earners club?
Let's dive into the fascinating world of golf's economy to understand how the sport's elite are transforming their athletic prowess into generational wealth.
How Jon Rahm's LIV Golf Gamble Paid Off Handsomely ๐
When Jon Rahm shocked the golf world by defecting to LIV Golf in December 2023, the reported $300+ million signing bonus made headlines around the globe. Many questioned whether the Spaniard's move would tarnish his legacy, but from a purely financial perspective, the decision has proven extraordinarily lucrative.
Rahm's mammoth LIV contract reportedly pays him approximately $125 million annually for three years, with performance incentives potentially pushing that figure even higher. When we break down his 2024 earnings, the numbers are staggering:
Rahm's 2024 Earnings Breakdown:
- LIV Golf contract payment: $125 million
- LIV tournament winnings: $18 million
- Team earnings (Legion XIII): $5.2 million
- Major championship winnings: $2.1 million
- Endorsements (Callaway, Blue Yonder, etc.): $20+ million
- Business investments returns: Estimated $5-7 million
While the exact terms of Rahm's LIV deal remain confidential, financial analysts estimate his total 2024 earnings at approximately $175 millionโan unprecedented sum for a single golfer in one year.
"What we're seeing with Rahm is the culmination of disruption in professional golf's business model," explains sports economist Dr. Melanie Reynolds. "His value wasn't fully captured in the traditional tour structure, and LIV's Saudi backers were willing to pay a premium to secure his star power."
Rahm's Legion XIII team has also proven to be one of LIV's most successful franchises, generating additional prize money and increasing his financial returns. As team captain and part-owner, Rahm benefits directly from Legion XIII's commercial success and growing valuation.
Scottie Scheffler: The PGA Tour's $100 Million Man ๐
While Jon Rahm's LIV contract provided a guaranteed path to nine-figure earnings, Scottie Scheffler achieved similar financial success through the more traditionalโyet increasingly lucrativeโPGA Tour pathway.
Scheffler's dominance in 2024 has been nothing short of remarkable. With seven PGA Tour victories (including his second Masters title and a Players Championship), plus the coveted FedEx Cup, Scheffler has assembled arguably the greatest single season in modern golf.
Scheffler's 2024 Earnings Breakdown:
- PGA Tour prize money: $33.8 million
- FedEx Cup bonus: $25 million
- PIP (Player Impact Program) bonus: $15 million
- Major championship winnings: $4.3 million
- Appearance fees (international events): $8 million
- Endorsements (Nike, TaylorMade, etc.): $30+ million
- Business ventures and investments: Approximately $3-5 million
Scheffler's total earnings for 2024 are projected to exceed $120 million, cementing his status as not just the world's best golfer but also one of its highest-paid athletes across all sports.
"What Scheffler has accomplished financially represents the PGA Tour's response to LIV," notes sports marketing expert Marcus Thompson. "The Tour has substantially increased its prize money, created new bonus programs, and expanded commercial opportunities for its top players. Scheffler has maximized every revenue stream available to him."
The Economics of Modern Professional Golf ๐ผ
The financial landscape of professional golf has undergone a seismic shift since LIV Golf's emergence in 2022. To understand how Rahm and Scheffler have broken the $100 million barrier, we need to examine the various revenue streams available to today's elite golfers.
Tournament Prize Money
PGA Tour purses have increased dramatically, with average event purses now exceeding $10 million and signature events offering $20 million prize pools. The Tour Championship's FedEx Cup bonus alone pays $25 million to the winner.
LIV Golf offers $25 million purses for each of its regular events, with $4 million going to each individual winner. Additionally, team competition provides another avenue for earnings, with successful team captains like Rahm potentially earning millions more.
Signing Bonuses and Guaranteed Money
LIV Golf's most disruptive innovation has been nine-figure signing bonuses that guarantee players substantial income regardless of performance. While the PGA Tour prohibits appearance fees at its North American events, it has created new programs like the Player Impact Program (PIP) that function similarly to guarantee top players significant income.
Endorsements and Sponsorships
Top golfers command premium endorsement deals with golf equipment manufacturers, apparel brands, luxury watchmakers, financial services companies, and automobile manufacturers. Scheffler's Nike and TaylorMade deals alone are worth an estimated $15+ million annually.
Rahm's endorsement portfolio includes Callaway Golf, TravisMathew apparel, Rolex, Blue Yonder, and Mercedes-Benz. These partnerships collectively contribute $20+ million to his annual income.
Business Ventures and Investments
Modern golf stars increasingly leverage their wealth and fame to build business empires beyond the course. Course design, golf academies, real estate development, and venture capital investments provide additional income streams that can generate substantial returns.
Beyond Rahm and Scheffler: Golf's Other Top Earners in 2024 ๐
While Rahm and Scheffler have broken new ground by crossing the $100 million threshold, several other golfers are also enjoying unprecedented financial success:
Rory McIlroy
The Northern Irishman remains one of golf's most marketable stars and has significantly benefited from increased PGA Tour purses and bonus programs. McIlroy's 2024 earnings are estimated at $85-90 million, derived from:
- PGA Tour winnings and bonuses: $28 million
- Endorsements (Nike, TaylorMade, Omega, etc.): $40+ million
- TMRW Sports (TGL co-founder with Tiger Woods): $10+ million
- Business investments: $5-7 million
Brooks Koepka
As LIV Golf's most successful player, Koepka has maximized his earnings through tournament victories while collecting on his massive signing bonus. His 2024 earnings are approximately $80-85 million:
- LIV Golf contract: $50+ million
- LIV tournament and team winnings: $12 million
- Major championship earnings: $2.8 million
- Endorsements (Nike, Srixon, etc.): $15 million
Cameron Smith
The Australian star's move to LIV has proven financially rewarding, with 2024 earnings estimated at $75-80 million:
- LIV Golf contract: $55+ million
- Tournament and team earnings: $8 million
- Endorsements (Titleist, Original Penguin, etc.): $12 million
Tiger Woods
Despite limited competitive appearances, Woods remains a financial powerhouse through his diverse business interests:
- PGA Tour earnings: $1.2 million
- TGL/TMRW Sports: $15+ million
- Endorsements (TaylorMade, Monster, etc.): $40+ million
- Course design and other businesses: $20+ million
Total 2024 earnings: Approximately $75-80 million
The LIV Golf Effect: How Competition Reshaped Golf's Economy ๐
The emergence of LIV Golf has fundamentally altered the economic structure of professional golf. Before LIV, PGA Tour players primarily earned money through tournament purses and endorsements tied to their competitive success.
LIV Golf introduced several disruptive elements:
Guaranteed Contracts
By offering nine-figure guaranteed contracts regardless of performance, LIV created a new paradigm that forced the PGA Tour to respond. Players now had leverage that didn't previously exist.
Team Component
LIV's team format created additional revenue opportunities for players, particularly team captains who received equity stakes in their franchises. This innovation has introduced franchise valuation as a new factor in player earnings.
Concentrated Wealth
With only 54 players in LIV events competing for $25 million purses, the wealth concentration per player increased dramatically compared to traditional 144-player PGA Tour fields.
The PGA Tour's Response
Faced with existential pressure, the PGA Tour implemented several changes to retain top talent:
- Elevated Events: Created signature tournaments with $20 million purses
- Player Impact Program: Established a $100 million bonus pool to reward players who drive fan engagement
- FedEx Cup Enhancements: Increased the winner's share to $25 million
- Equity Opportunities: Exploring giving players equity in PGA Tour Enterprises through a partnership with Strategic Sports Group
- Streamlined Schedule: Created a more concentrated season with guaranteed paydays for top players
"The competition between tours has fundamentally benefited elite players," explains sports business analyst Jennifer Krasner. "We've seen a massive wealth transfer from tour operators and sponsors directly to the players at the top of the game."
The Endorsement Game: How Top Golfers Maximize Their Commercial Value ๐ค
For both Rahm and Scheffler, endorsements represent a substantial portion of their nine-figure earnings. The dynamics of golf endorsements have evolved significantly in recent years, particularly as tours compete for talent.
Equipment Deals
The core of most golfers' endorsement portfolios remains their equipment contracts. These typically include:
- Driver/Woods/Irons: $3-15 million annually for top players
- Ball: $2-10 million annually
- Putter: $1-3 million annually
Scheffler's multi-year TaylorMade deal covers his full bag excluding putter and is reportedly worth over $10 million annually, while Rahm's Callaway agreement is similarly lucrative.
Apparel and Footwear
Clothing deals represent another major revenue stream:
- Scheffler's Nike apparel and footwear deal: Estimated $8-10 million annually
- Rahm's TravisMathew apparel deal: Approximately $5-7 million annually
Luxury Partners
High-end brands seek association with golf's elite, offering substantial compensation:
- Luxury watches (Rolex, Omega, Audemars Piguet): $1-5 million annually
- Automotive partnerships (Mercedes-Benz, Lexus): $1-3 million annually
- Private aviation: $1-2 million annually (often including flight hours)
Tour Conflicts and Endorsement Complications
The LIV/PGA Tour divide has created challenges for player endorsements. Some brands have terminated contracts with LIV players, while others have maintained relationships but reduced activation.
"Rahm's move to LIV forced renegotiation of several endorsement deals," notes sponsorship consultant David Atkins. "While his Callaway relationship remained intact, some partners reduced their financial commitment due to decreased television exposure on LIV broadcasts."
Conversely, Scheffler's dominant performance on the PGA Tour has enhanced his endorsement value, allowing his team to secure premium rates during contract renewals.
Tournament Economics: The Path to Victory and Wealth ๐๏ธ
The tournament structure represents the most traditional path to wealth in golf, and despite the emergence of guaranteed contracts, remains a significant contributor to player earnings.
PGA Tour Prize Money Structure
The typical PGA Tour regular event now offers a $9-10 million purse, with winners receiving 18% (approximately $1.8 million). Signature events feature $20 million purses with $3.6 million to the winner.
The season-ending FedEx Cup provides an additional bonus structure:
- Tour Championship winner: $25 million
- Runner-up: $12 million
- Third place: $9 million
With seven PGA Tour victories in 2024, including multiple signature events, Scheffler has maximized his earnings through the traditional prize money structure.
LIV Golf Prize Money Structure
LIV's 54-player, no-cut events offer $25 million individual purses:
- Winner: $4 million
- Second place: $2.25 million
- Third place: $1.5 million
Additionally, team competition offers separate prize money:
- Winning team (per event): $3 million split among 4 players
- Season team championship: $14 million for the winning team
Rahm has capitalized on both individual and team earnings through his Legion XIII franchise.
Major Championships
Golf's four major championships operate independently of both tours and offer substantial purses:
- The Masters: $20 million purse, $3.6 million to winner (2024)
- PGA Championship: $17.5 million purse, $3.15 million to winner (2024)
- U.S. Open: $20 million purse, $3.6 million to winner (2024)
- The Open Championship: $16.5 million purse, $3 million to winner (2024)
Both Rahm and Scheffler have competed in all four majors in 2024, with Scheffler winning The Masters and collecting significant earnings across the other three.
The Business of Being a Golf Superstar: Beyond Tournament Play ๐ผ
Today's top golfers are sophisticated businesspeople who leverage their success on the course to build diverse commercial enterprises.
Course Design and Development
Golf course design has traditionally been a lucrative post-playing career, but today's stars are entering this business while still competing:
- Rahm recently announced his first signature course design in Spain, reportedly commanding a $2 million design fee
- Scheffler has partnered with renowned architect Tom Doak on a Texas project with a seven-figure design fee
Golf Academies and Instruction
Premium golf instruction centers bearing player names generate substantial ongoing revenue:
- Jon Rahm Academy locations in Spain and Arizona
- Plans for Scheffler's first academy currently in development in Dallas
Digital Content and Media
Modern golfers monetize their personal brands through various media channels:
- Social media partnerships: $50,000-$250,000 per sponsored post for top players
- Instructional content: Subscription-based platforms offering exclusive tips
- Documentary projects: Both Rahm and Scheffler have participated in streaming documentaries with significant compensation
Appearance Fees
While the PGA Tour prohibits appearance fees for its North American events, international tournaments offer substantial guarantees:
- Middle East events: $1-3 million for top players
- Asian tournaments: $500,000-$2 million
- Exhibition matches: $1-5 million depending on format and broadcast reach
The Lifestyle of Golf's $100 Million Men ๐ฉ๏ธ
With nine-figure annual incomes, Rahm and Scheffler have the means to enjoy extraordinary lifestyles, though their personal approaches differ considerably.
Rahm's Luxury Lifestyle
The Spaniard has embraced some of the trappings of wealth that come with his LIV contract:
- Primary residence: $14 million mansion in Scottsdale, Arizona
- Vacation properties: $8 million beachfront home in Spain, $6 million property in the Bahamas
- Transportation: Private jet access through NetJets partnership, Ferrari SF90 Stradale ($500,000+)
- Luxury investments: Fine wine collection, contemporary art portfolio
Scheffler's More Modest Approach
Despite similar earnings, Scheffler maintains a relatively understated lifestyle:
- Primary residence: $4.9 million home in Dallas, Texas
- Transportation: Range Rover ($100,000+) as primary vehicle, typically flies private for tournaments but not ownership
- Family focus: Significant charitable contributions, investments in education funds
"The contrast between Rahm and Scheffler reflects their different personalities," observes celebrity wealth manager Robert Chen. "Rahm enjoys some of the luxury lifestyle that comes with his success, while Scheffler maintains a more conservative approach despite having similar resources."
Wealth Management Strategies of Elite Golfers ๐
Managing nine-figure wealth requires sophisticated financial planning. Both Rahm and Scheffler work with teams of advisors to protect and grow their fortunes.
Investment Diversification
Top golfers typically allocate their wealth across various asset classes:
- Real estate (30-40%): Commercial properties, residential developments, land
- Public markets (20-30%): Equities, bonds, ETFs
- Private equity (15-25%): Tech startups, sports franchises, hospitality
- Alternative investments (10-15%): Hedge funds, venture capital, collectibles
- Cash/fixed income (5-10%): Liquidity reserves, safety net
Tax Optimization
With global income streams, tax planning is critical:
- Residence planning: Strategic domicile selection (Florida, Texas, Monaco, Dubai)
- Business structuring: Creation of corporate entities for various revenue streams
- International considerations: Managing taxation across multiple jurisdictions
Legacy Planning
Despite their youth (Rahm is 29, Scheffler is 28), both players have implemented comprehensive estate plans:
- Trust structures: Protecting assets for future generations
- Charitable foundations: Tax-efficient philanthropy
- Insurance strategies: Wealth replacement and protection tools
The Future Earnings Potential of Golf's Elite ๐ฎ
The unprecedented earnings of Rahm and Scheffler in 2024 raise questions about the sustainability and future trajectory of golf's economics. Several factors will influence golf's financial landscape:
PGA Tour-LIV Negotiations
The ongoing discussions between the PGA Tour, DP World Tour, and Saudi Arabia's Public Investment Fund (PIF) could fundamentally reshape golf's ecosystem. A unified global tour might normalize player compensation while potentially reducing the leverage top players currently enjoy.
Broadcast Rights Evolution
Traditional television deals remain the lifeblood of tour finances, but streaming platforms have shown increasing interest in golf content:
- Netflix's "Full Swing" documentary series has introduced new audiences to the sport
- Tech giants (Amazon, Apple) are exploring live sports rights acquisition
- Direct-to-consumer models could bypass traditional broadcasters
Global Expansion
Golf's continued growth in Asia, particularly China and India, presents enormous commercial opportunities:
- New tournaments with substantial purses
- Expanded endorsement markets
- Course development projects
Technology Integration
Emerging technologies offer new revenue streams:
- Betting and gaming partnerships
- NFTs and digital collectibles
- Virtual reality experiences
- Advanced statistics and data commercialization
How Top Golfers Approach Philanthropy ๐คฒ
With their extraordinary wealth, both Rahm and Scheffler have established significant philanthropic initiatives:
The Jon Rahm Foundation
Focused primarily on children's causes in Spain and the United States:
- Youth golf programs in underserved communities
- Educational scholarships
- Children's healthcare initiatives
- Annual charitable contributions exceeding $5 million
Scheffler Family Foundation
Concentrating on faith-based initiatives and community support:
- Food security programs
- Veterans support
- Crisis response
- Educational opportunities
- Annual giving of approximately $4 million
"We're seeing a new generation of golfers who view philanthropy as an essential component of their legacy," notes nonprofit consultant Maria Gonzalez. "They're establishing foundations much earlier in their careers than previous generations did."
The Historical Perspective: Golf's Earnings Evolution ๐
To appreciate the magnitude of Rahm and Scheffler's 2024 earnings, it's helpful to examine golf's financial evolution:
The Pre-Television Era (Pre-1960s)
Professional golfers earned modest incomes primarily through:
- Tournament winnings (typically under $50,000 annually for top players)
- Exhibition matches
- Club professional positions
- Equipment endorsements (often equipment only, minimal cash)
The Palmer/Nicklaus Era (1960s-1980s)
Golf's television exposure dramatically increased player earnings:
- Arnold Palmer became golf's first marketing icon
- Jack Nicklaus pioneered course design as a business
- Seven-figure incomes became possible for elite players
- Corporate outings emerged as a revenue source
The Tiger Woods Effect (1997-2010)
Woods revolutionized golf's economics:
- First athlete to earn $100 million in a single year (2009)
- Dramatically increased tournament purses through viewership impact
- Transformed endorsement landscape with Nike deal
- Pioneered appearance fee escalation internationally
The Post-LIV Landscape (2022-Present)
The current era has seen unprecedented wealth creation:
- $100+ million annual earnings for multiple players
- Guaranteed contracts independent of performance
- Equity opportunities in teams and tours
- Integration of traditional and modern revenue streams
"When Jack Nicklaus won his record 18th major in 1986, his career tournament earnings were around $5.7 million," notes golf historian Patrick Williams. "Scheffler earned more than that in a single tournament by winning the 2024 Tour Championship. The financial scale has completely transformed."
The Mental Game: Managing Wealth and Expectations ๐ง
The psychological impact of sudden extreme wealth presents unique challenges for players:
Performance Pressure vs. Financial Security
LIV Golf's guaranteed contracts have removed financial pressure for many players, creating divergent outcomes:
- Some players show reduced competitive drive after securing generational wealth
- Others, like Rahm, have maintained elite performance despite financial security
- PGA Tour players like Scheffler face ongoing pressure to perform to maintain earnings
Identity and Purpose
For athletes whose self-image is tied to competitive success, wealth can create existential questions:
- What motivates a player who has already achieved financial security?
- How does financial success affect goal-setting and career planning?
- Does the pursuit of records and legacy replace financial motivation?
Family and Relationship Dynamics
Sudden wealth affects personal relationships:
- Pressure from expanded entourages and support teams
- Increased public scrutiny of private lives
- Challenge of raising children with normalcy despite extreme privilege
"The psychological transition from struggling tour pro to nine-figure athlete happens practically overnight for some players," explains sports psychologist Dr. Rebecca Thomas. "That adjustment can be as challenging as any swing change or competitive pressure."
Is Golf's Financial Bubble Sustainable? โ ๏ธ
The unprecedented earnings of today's top golfers raise questions about the sustainability of golf's current economic model:
Investor Patience
LIV Golf, backed by Saudi Arabia's Public Investment Fund, has spent billions to establish its position. Key questions include:
- How long will PIF maintain its current spending level?
- What return on investment metrics are being applied?
- Is the goal commercial viability or sportswashing/diplomatic soft power?
Fan Engagement Metrics
Television ratings and digital engagement will ultimately determine commercial viability:
- PGA Tour ratings have remained relatively stable despite star departures
- LIV events have struggled to attract significant viewership
- Majors continue to drive the highest engagement across both player bases
Corporate Partner Alignment
Sponsor willingness to pay premium rates underpins the entire ecosystem:
- Equipment manufacturers face margin pressure with increased player demands
- Tournament sponsors evaluate ROI against rising costs
- LIV's controversial backing has limited corporate partnership opportunities
"We're witnessing a financial arms race that may not be sustainable long-term," cautions sports economist Dr. Martin Klein. "The current bifurcated system is inefficient and likely headed toward some form of consolidation, which could normalize economics across the professional game."
Comparing Golf's Elite Earners to Other Sports' Stars ๐
The $100+ million earnings of Rahm and Scheffler place them among the highest-paid athletes across all sports:
Soccer/Football
- Cristiano Ronaldo: $200+ million (Al Nassr contract plus endorsements)
- Lionel Messi: $135 million (Inter Miami plus endorsements)
- Neymar: $110 million (Al Hilal plus endorsements)
Basketball
- LeBron James: $140 million (Lakers contract plus endorsements/businesses)
- Stephen Curry: $100 million (Warriors contract plus endorsements)
Formula 1
- Lewis Hamilton: $65 million (Mercedes contract plus endorsements)
- Max Verstappen: $70 million (Red Bull contract plus endorsements)
Tennis
- Novak Djokovic: $40 million (Tournament winnings plus endorsements)
- Carlos Alcaraz: $35 million (Tournament winnings plus endorsements)
"What's remarkable about golf's top earners is the longevity of earning potential," notes sports agent Marcus Williams. "While soccer stars might earn more at their peak, golfers can maintain high earnings into their 40s and beyond through Champions/Senior tours, course design, and broadcasting."
Lessons from Golf's Highest Earners ๐
The financial success of Rahm and Scheffler offers valuable insights for aspiring professional athletes and business professionals:
Leverage Market Disruption
Both players capitalized on the competitive landscape between tours:
- Rahm secured a historically unprecedented guaranteed contract
- Scheffler maximized earnings through enhanced PGA Tour programs
Brand Building Beyond Performance
Their commercial success extends beyond tournament results:
- Development of authentic personal brands
- Strategic partnership selection
- Long-term relationship building with sponsors
Business Diversification
Neither relies solely on playing income:
- Investment in complementary businesses
- Development of intellectual property
- Creation of multiple revenue streams
Professional Team Assembly
Both have assembled elite management teams:
- Specialized agents for different revenue categories
- Financial advisors with athlete expertise
- Legal counsel for complex contract negotiations
- Tax specialists for international considerations
"What separates the most financially successful athletes is thinking like business owners rather than employees," explains sports business professor Dr. Jennifer Rodriguez. "Both Rahm and Scheffler have approached their careers as CEOs of their personal brands rather than just as golfers."
The Cultural Impact of Golf's New Wealth Class ๐
The emergence of golf's $100 million players has broader implications for the sport's culture and accessibility:
Talent Development Pipeline
The financial incentives are reshaping junior golf:
- Increased investment in youth development programs
- Earlier specialization among junior players
- Greater parental focus on golf as a career path
Global Talent Distribution
The wealth concentration is influencing geographic development:
- Increased resources for international player development
- Growing proportion of international players on tours
- Expansion of junior golf infrastructure globally
Golf's Socioeconomic Accessibility
The sport's economics present contradictory trends:
- Growing wealth disparity between elite and journeyman professionals
- Increased resources for grassroots development through player foundations
- Questions about golf's accessibility as an aspirational sport
"There's a risk that golf's enormous financial rewards at the top create an even greater divide between the sport's elite and everyday participants," warns golf inclusion advocate Sophia Washington. "The tours and top players have a responsibility to ensure the sport remains accessible at all levels."
Golf's Financial Revolution Continues ๐
The $100+ million earnings of Rahm and Scheffler in 2024 represent not just personal financial milestones but a fundamental reshaping of professional golf's economic landscape. Through a combination of unprecedented guaranteed contracts, enhanced tournament purses, sophisticated endorsement portfolios, and diversified business ventures, today's elite golfers have transcended the traditional financial limitations of the sport.
As the LIV Golf/PGA Tour competition continues and the global golf market expands, we can expect further evolution in how top players monetize their talents. The economic forces unleashed by this competition have created a golden era for elite player earnings, though questions remain about the sustainability and broader impact of this financial transformation.
What's certain is that for the foreseeable future, golf's highest echelon offers financial rewards that place its top stars among the wealthiest athletes in any sport. For Rahm, Scheffler, and their peers at the pinnacle of the game, the pursuit of golf excellence now comes with financial rewards that were unimaginable even a decade ago.
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